Vox often use images on social media to give users more context than a normal tweet or Facebook post. We found that if we added a quote or interesting fact to an image that more users would share it. But having designers craft each image every time we wanted to do that was a huge time suck.
So we designed a better solution: a meme tool that anyone could use that would produce images consistent with our styles. The tool lets reporters add a watermark, text, and an optional color overlay to any image. Here are a few examples:
Reporters liked the tool so much they started using images in stories themselves.
And now you can use it too! We’re making this tool available via an open source license. Hopefully this saves you some time or helps make your tweets or Facebook posts that much more awesome.